Poupon

poupon
With extensive analysis in our French market, Today’s Parent Group has decided to rename Mere Nouvelle, Quebec’s parenting magazine for parents with newborns, to our new title Poupon.  This title proves to be friendlier and has more appeal to our French readers.  Poupon, translated as “babe in arms”, places focus on the new baby rather than just on the mother; this way our newborn care guide speaks to new fathers, too.  Poupon encourages, supports and inspires those beginning the journey as parents of a new baby.

To coincide with our name change we have launched a new French website boutdechou.ca.  This site offers parents a rich selection of stories on pregnancy and early parenting from 0-3 years of age.  Our site includes community talk forums, blogs and other user-generated content.

Today's Parent "New Parent" Special Editions support our readers through one of life's most exciting, challenging and crucial transitions - the birth of a baby and the earliest years of parenting - and helps them lay the foundation for a happy, healthy family life. 

Publisher: Rosemary Munroe
Editor-in-Chief: Holly Bennett
 
 
Circulation Frequency Founded In
34,500 2 1979
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2013 - Four Colour 1x
Double Page Spread (DPS) $10,850
1/2 Page (DPS) 8,440
Full Page   6,030
1/2 Page 4,520
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2013
Issues
Sales
Closing
Date
Material
Closing
Date
impact
date
Spring February 28 March 6 April 19
Fall August 29 September 4 October 18
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Trim Ad Size Width Height
Double Page Spread (DPS) 10 1/2” 7 5/8”
1/2 Page (DPS) 10 1/4” 3 13/16”
Full Page 5 1/4” 7 5/8”
1/2 Page (Vertical) 2 5/8” 7 5/8”
1/2 Page (Horizontal) 5 1/4” 3 13/16”
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Download the Media kit (PDF)
for detailed specifications.

For Production Info and Electronic Ad Submission Click here

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