LOULOU

LOULOU, French Canada’s shopping magazine features the latest fashion, beauty and lifestyle trends specifically targeting French-Canadian women, aged 18-35 who are simply addicted to shopping. Almost half of LOULOU’s editorial content is written specifically for the needs of each audience, reflecting the difference shopping habits and retail sources for English and French-Canadian women.

Publisher: Marie-José Desmarais
Multi-platform content Director: Julia Cyboran
 
 
Circulation Readership Frequency Founded In
65,973 368,000 8 2004
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2013 - Four Colour 1-3x
Full Page $9,578
Double Page Spread (DPS) 19,155
1/2 Page (Horizontal) 6,705
1/2 Page Spread 13,408
1/3 Page 5,267
Inside Front Cover 2 (DPS) 23,944
Inside Back Cover 3 11,013
Outside Back Cover 4 12,451
Cover Flaps 12,451
Tablet  
Premium $2,993
Rich Media $2,095
Static $1,996
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2013
Issues
Sales
Closing
Date
Material
Closing
Date
Impact
Start
Date
March January 24 January 30 February 14
April February 28 March 6 March 21
May/June March 27 April 3 April 18
Summer May 8 May 14 June 3
Celebrity SIP May 20 May 27  
September July 4 July 10 July 25
October August 21 August 27 September 12
November October 2 October 8 October 24
Winter November 7 November 13 November 28
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Live Ad Size Width Height
Double Page Spread (DPS) 15 3/4" 10 3/4"
Full Page 7 7/8" 10 3/4"
2/3 Page (Vertical) 5 1/8" 10 3/4"
1/2 Page Spread 15 3/4" 5 3/8"
1/2 Page (Horizontal) 7 7/8" 5 3/8"
1/3 Page (Vertical) 2 3/4" 10 3/4"
1/3 Page Square 4 7/8" 5 3/8"
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