LouLou
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Packed with expert advice, amazing deals, celebrity inspiration and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market – with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect vehicle to reach Canadian alpha-shoppers from coast-to-coast.
Publisher: Marie-José Desmarais Multi-platform content Director: Julia Cyboran |
| Circulation | Readership | Frequency | Founded In |
|---|---|---|---|
| 152,886 | 741,000 | 8 | 2004 |
| 2012 - Four Colour | 1-3x |
|---|---|
| Full Page | $18,250 |
| Double Page Spread (DPS) | 36,524 |
| 1/2 Page (Horizontal) | 12,784 |
| 1/2 Page Spread | 25,571 |
| 1/3 Page | 10,040 |
| Inside Front Cover 2 (DPS) | 43,833 |
| Inside Back Cover 3 | 21,002 |
| Outside Back Cover 4 | 23,745 |
| Cover Flap | 23,745 |
|
2012 Issues |
Sales Closing Date |
Material Closing Date |
Impact Start Date |
|---|---|---|---|
| Bridal SIP | December 15 | December 20 | |
| March | January 26 | February 1 | February 16 |
| April | March 1 | March 7 | March 22 |
| May/June | March 28 | April 3 | April 19 |
| Summer | May 17 | May 23 | June 7 |
| September | July 19 | July 25 | August 9 |
| October | August 22 | August 28 | September 13 |
| November | October 11 | October 17 | November 1 |
| Winter | November 8 | November 14 | November 29 |
| Trim Ad Size | Width | Height |
|---|---|---|
| Double Page Spread (DPS) | 15 3/4" | 10 3/4" |
| Full Page | 7 7/8" | 10 3/4" |
| 2/3 Page (Vertical) | 5 1/8" | 10 3/4" |
| 1/2 Page Spread | 15 3/4" | 5 3/8" |
| 1/2 Page (Horizontal) | 7 7/8" | 5 3/8" |
| 1/3 Page (Vertical) | 2 3/4" | 10 3/4" |
| 1/3 Page (Square) | 4 7/8" | 5 3/8" |

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