Benefits Canada

Benefits Canada is written for executive and specialist management responsible for the provision of pension and benefits plans at large Canadian employers. It meets reader information needs by delivering relevant, timely and succinct editorial content. The editorial mission is to provide an independent perspective that will help readers do their jobs better.
The editorial focus includes:
  • Pension and benefits plan design
  • Investment solutions for defined benefit plan sponsors
  • Communications, investments and plan design solutions for defined contribution pension plan sponsors
  • Health benefit
  • trends
Publisher: Alison Webb
Executive Publisher: Garth Thomas
Editor: Alyssa Hodder
 
Circulation Frequency Founded In
17,500 12 1977
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2012 - Four Colour
1x
Double Page Spread $19,873
Full Page
9,936
2/3 Page
8,928
1/2 Page Island
8,338
1/2 Page
7,061
1/3 Page
6,013
1/4 Page
5,149
1/6 Page
4,709
Outside Back Cover
14,723
Inside Front Cover
14,250
Inside Back Cover
13,776

Bix Box, billboard, leaderboard, skyscraper Advertising (website) 1 Month
5,000 impressions $2,627
10,000 impressions 4,202
20,000 impressions 7,354
Daily E-mail Bulletin 1x
Leaderboard (728 x 90), Big Box (300 x 250), 50-75 word text message with link $1,576
e-Direct Mail  
Target full database of Benefits Canada online readership
List segmentation/Geo targeting also available.
Minimum of 25% premium charges apply.
$6,304
Sponsored Content (pieces) 1x
Opportunity to post white papers, commentaries,
company perspectives, and other educational
material on site and promoted to full audience.
Includes one bulletin ad with a link to a 500-word
article on topic of your choice and logo (supplied
in EPS). Posting will be featured on the site for
one month in relevant section (i.e. pensions/
investments/benefits), and archived for 12 months.
Article will be promoted in daily email bulletin.
$2,889
Microsite 1 month
Customized section on benefitscanada.com
for white papers, expert opinions, and profile
company executives.
$4,414
Online Appointment Notice * 1x
Photo with 100 words and logo for one month profile
in “People Watch” section of site.
* Special rate: $1000 when combined with print.
$525
Contact your account manager for more sponsorship details.
CREATE A CUSTOMIZED MEDIA EXPERIENCE
2013
Issues
Sales
Closing
Date
Material
Closing
Date
Mailing
Date
January Nov 30 Dec 4 Jan 7
February Jan 4 Jan 8 Feb 4
March Feb 7 Feb 12 Mar 11
April Mar 8 Mar 12 Apr 8
May Apr 12 Apr 16 May 13
Technology Issue May 3 May 7 Jun 3
June May 16 May 21 Jun 17
Jul/Aug Jul 5 Jul 9 Aug 6
September Aug 1 Aug 6 Sep 3
October Sep 6 Sep 10 Oct 7
November Oct 3 Oct 8 Nov 4
December Nov 8 Nov 12 Dec 9
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Ad Size Width Height
Full Page 7 7/8” 10 3/4”
2/3 Page 4 5/8” 10”
1/2 Page (Island) 4 5/8” 7 1/2”
1/2 Page (Horizontal) 7” 4 5/8”
1/2 Page (Vertical) 3 3/8” 10”
1/3 Page (1 Column Wide) 2 1/4” 10”
1/3 Page (Square) 4 5/8” 4 5/8”
1/3 Page (Horizontal) 7” 3 1/8”
1/4 Page (Horizontal) 7” 2 3/8”
1/4 Page (Square) 3 3/8” 4 7/8”
1/6 Page (1/2 col. or horizontal) 2 1/4” 4 7/8”
Double Page Spread (DPS) 15 3/4" 10 3/4"
     
Online Ad Size Width Height
Leaderboard 728 pixels 90 pixels
Big Box 300 pixels 250 pixels
Skyscraper (Narrow) 120 pixels 600 pixels
Skyscraper (Wide) 160 pixels 600 pixels
Billboard 300 pixels 600 pixels
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Download the Media kit (PDF) Media kit web(PDF)
for detailed specifications.

For Production Info and Electronic Ad Submission Click here

CREATE A CUSTOMIZED MEDIA EXPERIENCE