Benefits Canada
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Benefits Canada is written for executive and specialist management responsible for the provision of pension and benefits plans at large Canadian employers. It meets reader information needs by delivering relevant, timely and succinct editorial content. The editorial mission is to provide an independent perspective that will help readers do their jobs better.
The editorial focus includes:
Executive Publisher: Garth Thomas Editor: Alyssa Hodder |
| Circulation | Frequency | Founded In |
|---|---|---|
| 16,807 | 12 | 1977 |
| 2012 - Four Colour |
1x
|
|---|---|
| Double Page Spread | $19,873 |
| Full Page |
9,936
|
| 2/3 Page |
8,928
|
| 1/2 Page Island |
8,338
|
| 1/2 Page |
7,061
|
| 1/3 Page |
6,013
|
| 1/4 Page |
5,149
|
| 1/6 Page |
4,709
|
| Outside Back Cover |
14,723
|
| Inside Front Cover |
14,250
|
| Inside Back Cover |
13,776
|
| Bix Box, billboard, leaderboard, skyscraper Advertising (website) | 1 Month |
|---|---|
| 5,000 impressions | $2,627 |
| 10,000 impressions | 4,202 |
| 20,000 impressions | 7,354 |
| Daily E-mail Bulletin | 1x |
| Leaderboard (728 x 90), Big Box (300 x 250), 50-75 word text message with link | $1,576 |
| e-Direct Mail | |
|
Target full database of Benefits Canada online readership List segmentation/Geo targeting also available. Minimum of 25% premium charges apply. |
$6,304 |
| Sponsored Content (pieces) | 1x |
|
Opportunity to post white papers, commentaries, company perspectives, and other educational material on site and promoted to full audience. Includes one bulletin ad with a link to a 500-word article on topic of your choice and logo (supplied in EPS). Posting will be featured on the site for one month in relevant section (i.e. pensions/ investments/benefits), and archived for 12 months. Article will be promoted in daily email bulletin. |
$2,889 |
| Microsite | 1 month |
|
Customized section on benefitscanada.com for white papers, expert opinions, and profile company executives. |
$4,414 |
| Online Appointment Notice * | 1x |
|
Photo with 100 words and logo for one month profile in “People Watch” section of site. * Special rate: $1000 when combined with print. |
$525 |
|
Contact your account manager for more sponsorship details.
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|
|
2013 Issues |
Sales Closing Date |
Material Closing Date |
Mailing Date |
|---|---|---|---|
| January | Nov 30 | Dec 4 | Jan 7 |
| February | Jan 4 | Jan 8 | Feb 4 |
| March | Feb 7 | Feb 12 | Mar 11 |
| April | Mar 8 | Mar 12 | Apr 8 |
| May | Apr 12 | Apr 16 | May 13 |
| Technology Issue | May 3 | May 7 | Jun 3 |
| June | May 16 | May 21 | Jun 17 |
| Jul/Aug | Jul 5 | Jul 9 | Aug 6 |
| September | Aug 1 | Aug 6 | Sep 3 |
| October | Sep 6 | Sep 10 | Oct 7 |
| November | Oct 3 | Oct 8 | Nov 4 |
| December | Nov 8 | Nov 12 | Dec 9 |
| Ad Size | Width | Height |
|---|---|---|
| Full Page | 7 7/8” | 10 3/4” |
| 2/3 Page | 4 5/8” | 10” |
| 1/2 Page (Island) | 4 5/8” | 7 1/2” |
| 1/2 Page (Horizontal) | 7” | 4 5/8” |
| 1/2 Page (Vertical) | 3 3/8” | 10” |
| 1/3 Page (1 Column Wide) | 2 1/4” | 10” |
| 1/3 Page (Square) | 4 5/8” | 4 5/8” |
| 1/3 Page (Horizontal) | 7” | 3 1/8” |
| 1/4 Page (Horizontal) | 7” | 2 3/8” |
| 1/4 Page (Square) | 3 3/8” | 4 7/8” |
| 1/6 Page (1/2 col. or horizontal) | 2 1/4” | 4 7/8” |
| Double Page Spread (DPS) | 15 3/4" | 10 3/4" |
| Online Ad Size | Width | Height |
| Leaderboard | 728 pixels | 90 pixels |
| Big Box | 300 pixels | 250 pixels |
| Skyscraper (Narrow) | 120 pixels | 600 pixels |
| Skyscraper (Wide) | 160 pixels | 600 pixels |
| Billboard | 300 pixels | 600 pixels |
Download the Media kit (PDF) Media kit web(PDF)
for detailed specifications.
For Production Info and Electronic Ad Submission Click here
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